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Supporting Visionary Entrepreneurs
About Us
First United Investments (FUI) is a private investment firm established by the Founders of A-MAX Insurance. As a multi-family office with an evergreen, flexible capital base, we leverage our deep operating expertise, investment experience, robust network, and existing public and private holdings to help accelerate growth in each partnership. We have flexibility in our investment structure, ownership stake, end market focus, and hold period.
Our Focus
FUI’s approach is to support mission-driven entrepreneurs and organizations that will be agents for change and are driven to play a role in influencing progress and advancement for humanity.
ENTERPRISE
FINANCIAL SERVICES
FOOD AND BEVERAGE
HEALTHCARE
REAL ESTATE
RETAIL
TECHNOLOGY
Investment Strategy
Investment Focus
- Sector agnostic investment strategy with a strong affinity for fintech, insurtech, healthtech, and software investments
- Significant real estate portfolio in place (e.g., multifamily residential, commercial, and hotels)
- Typical investments executed through equity and quasi-equity instruments anywhere between Seed and Series C rounds
- Focus on established enterprises with growth and consolidation potential, high-potential start-ups, real estate projects with a clear path to monetization, and special situations (e.g., distressed assets)
- Most investments target minority positions in enterprises with strong management teams but with capacity to take majority positions alongside a strong operating partner
Investment Size
- Typical investment size of up to USD $3m with capacity for larger transactions
- Preference for investments to be structured as capital increases. Readiness to engage in share purchases in specific situations
Added Value
- Hands-on involvement in facilitating key business decisions (e.g., key hires, market entry/expansion, partnerships, M&A, capital raising, etc.)
- Entrepreneur-friendly approach, capacity for follow-on investments and long-term investment horizon
- Active leverage of the partners’ extensive networks, A-MAX’s resources and infrastructure, and seamless exchange of institutionalized know-how and market insights
Exit Strategy
- Maximizing exit valuations through leveraging a strong track record in operating and investing across a wide array of industries
- Preference for exiting investments within 5 years
We invest in businesses that focus on innovation and sustainability
Portfolio
